Home Biz World has been developed by Terry Holt, with over 35 years in Marketing, Advertising , Multi-Media and with the primary goal  to assist Small and Medium business. “Small business represents over 75% of our national economy and if we are going to recover from current turbulent times….we need to support that vital part of our community base”, says Holt.  “I am confident my resources will benefit the small, medium and in particular home based operations which don’t have the monies of Wall street to hire Marketing-Advertising agencies and have, in my opinion, a higher level of business common sense.”  Consulting firm, McKinsey and Company, states that companies committed to growing their business when the economy is unfavorable, will be stronger when the economy bounces back. Business leaders know they will not achieve the success they desire tomorrow if they neglect their small business marketing efforts today, in other words, using this plan of attack will provide not only current but future stability.
If your  competitors are cutting back on marketing and advertising….great…fine tune and make cost savingand result driven changes to your strategy and steal their customer base.

1. Live frugally and begin saving up money for operating your business, invest in yourself.
2. Learn your business by working for someone else in the same business first.
3. Consider the benefits of starting a moonlight business to gain experiences and capital.
4. Consider the advantages of operating a family business, their already on your team.
5. Objectively measure your skills and training against potential competition, be honest not just critical.
6. Consider subcontracting to low cost suppliers if you’re manufacturing a product. Less overhead, more profit.
7. Test market your product or service before starting or expanding with friends, neighbors etc.
8. Make “for” and “against” list describing the business you are in or considering.Be honest with yourself.
9. Talk to lots of people for advice and be open to all advice or suggestions. Listening is free.
10. Make a comparative analysis of all opportunities you are considering. Local, Regional, National.

TOP TEN DON’TS

1. Quit your job before you have completed start-up plans, our you will cripple your startup.
2. Consider operating a business in a field you do not enjoy, you will be guaranteed to fail.
3. Risk all the family assets. Limit your liabilities to a predetermined amount.
4. Compete with your employer in a moonlight business, customers don’t like cut throats.
5. Be in a hurry to select a business. There is no penalty for missed opportunities.
6. Select a business that is too high a risk or hurdle. Go for the 2-foot hurdle.
7. Operate a business in which you must have the lowest price to succeed, remember overhead.
8. Neglect to learn the negative aspects of an intended business.
9. Permit entrepreneurial self-confidence to outweigh careful diligence in your business plan.
10. Allow the promise of a conceptual high reward deter reality testing first.